![]() (formerly known as Monster Cable Products, Inc.) was formed in 1978 and together with its subsidiaries and affiliates, has almost 40 years of operating history. These laws may not protect intellectual property rights to the same extent or in the same manner as the laws of the United States. Since our products are sold internationally, we are also dependent on the laws of a range of countries to protect and enforce our intellectual property rights. Despite our efforts to enforce our intellectual property, counterfeiters may continue to violate our intellectual property rights by using our trademarks or imitating or copying our products, which could harm our brand, reputation and financial condition. It can be particularly difficult and expensive to detect and stop counterfeiting, whether in the United States or abroad. Such claims and lawsuits can be expensive to resolve, require substantial management time and resources, and may not provide a satisfactory or timely result, any of which would harm our results of operations. We are susceptible to counterfeiting of our products, which may harm our reputation for producing high-quality products and force us to incur expenses in enforcing our intellectual property rights. ![]() As a result, these competitors may be better equipped to influence consumer preferences or otherwise increase their market share by: In addition, these competitors have long-term relationships with many of our larger retailers that are potentially more important to those retailers. These competitors may have significant competitive advantages, including greater financial, distribution, marketing and other resources, longer operating histories, better brand recognition among certain groups of consumers, and greater economies of scale. These companies include, among others, Sony, JBL, Bose, LG, Turtle Beach and Apple (which includes Beats by Dr. Dre, which was purchased by Apple in 2014). We face competition from consumer electronics brands that have historically dominated the stereo headphone market, in addition to sport brand and lifestyle companies that also produce headphone products. The consumer electronics industry is highly competitive, and characterized by frequent introduction of new competitors, as well as increased competition from established companies expanding their product portfolio, aggressive price cutting and resulting downward pressure on gross margins and rapid consolidation of the market resulting in larger competitors. ![]() If new products we introduce do not experience broad market acceptance or demand for our existing products wanes, our net sales and market share could decline. Achieving market acceptance for new products may also require substantial marketing efforts and expenditures to increase consumer demand, which could constrain our management, financial and operational resources. The inability of new product designs or new product lines to gain market acceptance could adversely affect our brand image, our business and financial condition. Market acceptance of new designs and products is subject to uncertainty and we cannot assure you that our efforts will be successful. We must continue to develop innovative, trend-setting and stylish products that provide better design and performance attributes than the products of our competitors. Our success depends largely on our ability to lead, anticipate, gauge and respond to these changing consumer preferences and trends in a timely manner, while preserving and strengthening the perception and authenticity of our brand. Consumer electronics and youth culture lifestyle are subject to constantly and rapidly changing consumer preferences based on industry trends and performance features.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |